A tropical brand for the city of eternal spring.
Firenze Lofts was born as a new-hospitality concept in the luxury corporate segment because, at its location in Laureles, Medellín, 90% of the competition plays in the low-end segment and the area's hotels are aging.
Traditional Luxury
There are many ways to read luxury. The one chosen here was the restraint and materiality of traditional luxury.
Innovative Hospitality
We reworked the design, the brand and the overall feel to give it a modern, new-wave Colombian hospitality style.
Project details
For this project we ran a competition study and a hotel and tourism market analysis, put the site's area of economic impact in context, created the brand and designed the interiors.
A hotel that stands out as the spearhead of hospitality, luxury and service across its entire region.
- Client
- Confidential Information
- Areas of impact
- 360º of the business
- Services
- Market Analysis, Branding, Interior Design
key moments
Policies, style and personality
This project was defined for a new hospitality icon in a region that hasn't been refreshed in many years, with luxury finishes, elegant shapes and lettering that evokes more formal places.
Elegance, style and romance with touches of luxury.
The luxury segment has a lot of nuances and materialities. For Firenze Lofts we focused on the traveler looking to upgrade, the four-star guest who wants to feel like a five-star one.
With flawless execution.
It's not just the design, it's the materiality. Every texture has a purpose, from the ribbed ones that add elegance to the smooth ones that read as clean and sophisticated. Choosing the right materials is crucial.
Discover the project's secrets
Restraint and attention to detail.
It sounds strange to say it, but the key cards are a real innovation for the region, and getting them right means the guest feels comfortable using them.
English as positioning
Our country is more and more an international destination, and giving a hotel in this part of the country that status sets it apart from the competition and positions it in a unique way.
